'The customer is always right' is a popular phrase attributed to a variety of turn-of-the-century American retail pioneers. It's not about doing whatever the customer asks, but listening to customers and going the extra mile to understand their needs.

Do you believe in customer is always right?

A key point to keep in mind is that the customer is always right, in their own mind, although not necessarily in reality. It's critical not to disagree with the customer because that makes them angry and argumentative. ... Instead, focus on the positive—on what you can do to help the customer.

Why do we say customers are always right?

The phrase the customer is always right is an ideal that many stores try to adhere to as their customer service policy. It means that if the customer is unhappy about a product, the business will try to fix the problem and make the customer happy.