PEST analysis describes a framework of macro-environmental factors used in the environmental scanning component of strategic management.

What is PESTLE analysis explain briefly?

A PESTLE analysis is a framework to analyse the key factors (Political, Economic, Sociological, Technological, Legal and Environmental) influencing an organisation from the outside. It offers people professionals insight into the external factors impacting their organisation.

What is the importance of Pestel analysis?

A PESTLE analysis looks at political, economic, social, technological, legal and environmental factors affecting an organisation. It is a useful tool for businesses and other organisations wishing to understand their external environment in a structured way.