Typographic logos or wordmarks are logos made entirely from type. They suffer from the misconception that they are very quick to throw together and that their design doesn't require any skill.

What is a typographic design?

In short, typography design is the art of arranging a message in a readable and aesthetically pleasing composition. It's an integral element of design. Typography doesn't ask the designer to draw their own letterforms, but to instead work with typefaces that already exist.

What is a pictorial logo?

Pictorial marks (or logo symbols)

A pictorial mark (sometimes called brand mark or logo symbol) is an icon—or graphic-based logo. ... Each of these companies' logos is so emblematic, and each brand so established, that the mark alone is instantly recognizable. A true brand mark is only an image.