Fans are designed to run this way to force cool air downwards and give you relief from the heat. ... By reversing the direction of ceiling fans in the winter so they run clockwise, the blades of the fan will pull the cool air from below and push it upwards, while forcing the warm air near the ceiling down to the floor.

Does reversing a ceiling fan really work?

The airflow produced creates a wind-chill effect, making you "feel" cooler. In the winter, reverse the motor and operate the ceiling fan at low speed in the clockwise direction. This produces a gentle updraft, which forces warm air near the ceiling down into the occupied space.

Should ceiling fans go forward or reverse?

The ceiling fan direction in summer should be counterclockwise to help create a downdraft, which creates that direct, cooling breeze. Your fan direction in winter needs to be clockwise to create an updraft and circulate warm air around the room.