Cravings should not be completely ignored. A good rule is to wait 15 minutes after you initially have a craving to see if it still lingers. If it does, allow yourself a moderate portion of the food you desire or plan to consume the food later in the week.

Is it bad to give into cravings?

In sum, cravings are not something that will go away because you have stopped giving in to them. In fact, it's probably the opposite. The best way to deal with cravings is by giving in- but do not over do it. A small portion will be just fine.

Is it good to resist cravings?

According to new research presented at the annual meeting of the Society for Personality and Social Psychology, the best way to stop yourself from indulging in a junk-food craving is not to attempt total resistance, but instead to postpone your indulgence. ...