Cold calling is a technique in which a salesperson contacts individuals who have not previously expressed interest in the offered products or services. Cold calling typically refers to solicitation by phone or telemarketing, but can also involve in-person visits, such as with door-to-door salespeople.

What is cold calling examples?

Sample cold calling script

“If I could accomplish half of what I've stated, a 20-percent increase in sales, would you make time to see me?” (Wait for answer.) “Other than yourself, who else would be involved in the order to understand how you might use this product?” (Wait for answer.)

What is the point of cold calling?

The goal of cold calling is not to conduct a needs analysis, pitch, close, or even to engage in a conversation. The purpose of cold calling is to move from an interruption into a scheduled meeting where you will have the prospect's undivided attention.