Using a hashtag helps you reach your target audience, and likewise makes it easier for others to find your information. ... They reward the distinctive–Hashtags make finding information easier for social media users. A unique hashtag makes your message stand out to the users who find the hashtag valuable.

What are the benefits of using hashtags?

Hashtags can help categorize posts, increase engagement, attract followers to a certain niche, strengthen a brand image and help reach a target audience (and vice versa).

Why are hashtags helpful on Instagram?

Essentially, hashtags are a better way to categorize your posts. They help you reach a target audience, and more importantly, they help your target audience find you. These users are more likely to engage with your post because it is exactly what they were looking for.