A Floodlight tag is an iframe or image tag that you install on a conversion page in the advertiser's site. When a customer lands on the conversion page, the tag sends data about the conversion to Search Ads 360 and Campaign Manager 360.
What are floodlights in marketing?
Floodlight is the conversion tracking system for Google Marketing Platform. Like other conversion tracking systems, it consists of tags that track activity on your site, along with reporting features for adding conversion data to your reports. It uses a cookie to recognize repeat visits from a specific browser.
How do you make a floodlight tag?
Create Floodlight activities
- From an advertiser, click Floodlight > Activities.
- Click New.
- Name your Floodlight activity.
- (Optional) Select Play install tracking if you're using the Floodlight activity to track app installs from Google Play.
- Enter the URL where you plan to add the tag in the Expected URL.
