Online bike retailer Chain Reaction Cycles, which sells to customers across the world from NI, is to merge with the Portsmouth-based company, Wiggle. ... The company says the merger is an "exciting new chapter". Wiggle is owned by the investment firm Bridgeport Capital.

Is Chain Reaction and Wiggle the same?

Wiggle remains a separate brand and website from Chain Reaction Cycles, despite the two companies being integrated in terms of stock holding and finances.

Is Chain Reaction Cycles owned by Wiggle?

Wiggle merger

After the Competition Commission approved the merger in July 2016 and Wiggle bought 100% of the Chain Reactions Cycle equity from the Watson family, the Wiggle CRC group was formed.