Quota sampling is useful when the time frame to conduct a survey is limited, the research budget is very tight, or survey accuracy is not the priority. For example, job interviewers with a limited time frame to hire specific types of individuals can use quota sampling.

Why would researchers want to use a quota sample?

Saves research data collection time as the sample represents the population. Saves research costs if the quotas accurately represent the population. It monitors the number of types of individuals who take the survey. The researcher always divides the population into subgroups.

What is the purpose of quota sampling?

Definition. Quota sampling is a two-stage non-probability sampling method that assigns quotas to the population in order to ensure that when elements of the population are selected, the sample group is representative of the population's characteristics.