Mass customization is a useful marketing solution for acquiring and retaining consumers and building long term relationships with them. As consumers and retailers co-create new products, consumers gain an opportunity to purchase more favorable products, and their willingness to pay extra costs increases.

What is the importance of mass customization?

Mass customization carries the benefits of high product sales associated with mass production, and by offering a foundation product and giving customers a range of models or the option to add features of their choice, increases customer satisfaction and gives a business increased sales.

What are the benefits of customization?