A PESTLE analysis is used to evaluate the outside factors that affect a business: Political: Determine how the current direction of the political parties may influence business development and growth.

When would you use a PESTLE analysis?

Most commonly, PESTLE analysis is used to: Better understand a business environment before launching a new venture or entering a new market, or, Analyze an existing business environment in the hopes of finding new opportunities and identifying potential threats.

What is Pestel used for?

A PESTEL analysis is a framework or tool used by marketers to analyze and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization, company, or industry.