While it may seem that the wind is responsible for burning your skin, it is actually the usual culprit of ultraviolet radiation from the Sun. What we call windburn is really plain old sunburn and can be prevented by using sunscreen. But like all sunburn, the redness doesn't show up straight away.

Do you burn more if its windy?

Most importantly, the cooling effects of the wind decrease the perception of heat and burning, meaning individuals are less likely to seek shade or to protect themselves against the sun, and are more likely to stay exposed to the burning effects of the sun's UV radiation for longer.

Can you get sunburned when it's windy?

You can get sun damage on windy, cloudy and cool days. Sun damage is caused by ultraviolet (UV) radiation, not temperature. A cool or overcast day in summer can have similar UV levels to a warm, sunny day. If it's windy and you get a red face, it's likely to be sunburn.