The plant, which was the first to brew Miller Genuine Draft, will begin shifting operations to the company's Shenandoah, VA brewery, located 200 miles away, and will bottle its last beer in September 2016. ... But the rise of craft beer and increased popularity of light macro beers has been devastating to the brand.

Why did Miller stop making MGD?

"The MGD brand lacked an emotive meaning that was compelling at the point of purchase," according to BrandOpus. "The team's analysis also identified that the brand's assets were lacking in visibility and distinctiveness which was stopping them from being easily identified and remembered."

Is MGD 64 discontinued?

“With that commitment, however, comes a recognition that not every innovation will succeed. That is the case with MGD 64 Lemonade, so we have decided to discontinue this line extension.”