Emphatic writing allows writers the opportunity to drive home the importance of letters, words, phrases, sentences, and ideas. Aside from mechanical considerations, such as italicization and CAPITALIZATION, there are six common methods that writers can use to give specific sections a bit more oomph.

Why do we emphasize words?

When emphasis grabs attention for one word, it automatically removes attention from other words, distracting the person from something which you want to slip in without them really noticing them too much.

Why is it important to emphasize key words?

Emphasis causes attention Pay attention to my meaning. ' It makes the other person linger on that word as they search for the special meaning you have inferred. If I say 'You are so good' it drags attention to the emphasized word 'good'.