A self-serving bias is any cognitive or perceptual process that is distorted by the need to maintain and enhance self-esteem, or the tendency to perceive oneself in an overly favorable manner.

What is a self-serving person?

: serving one's own interests often in disregard of the truth or the interests of others.

What is another word for self-serving?

In this page you can discover 34 synonyms, antonyms, idiomatic expressions, and related words for self-serving, like: egocentric, egotistic, self-centered, self-absorbed, wrapped up in oneself, egoistical, egomaniacal, wrong-headed, egoistic, self-seeking and self.