Nudge Theory in Design
- Align incentives with desired behaviors.
- Provide clear, visible, and immediate feedback to reinforce desired actions.
- Simplify and structure choices when decision-making parameters are complex.
- Make goals and performance status clearly visible.
How can I make nudge?
Specifically define the behavior that you are trying to influence. Make a nudge that respects people's right to choose . . . even to make what could be considered to be poor choices. Take the perspective of the decider—which choice is best according to them?
What is the nudge technique?
Nudge techniques are design features which lead or encourage users to follow the designer's preferred paths in the user's decision making. ... A further nudge technique involves making one option much less cumbersome or time consuming than the alternative, therefore encouraging many users to just take the easy option.
