The ceiling fan direction in summer should be counterclockwise to help create a downdraft, which creates that direct, cooling breeze. Your fan direction in winter needs to be clockwise to create an updraft and circulate warm air around the room.
Which direction should my fan be blowing?
In general, turn a fan counterclockwise to blow air straight down, and change it clockwise to draw the air up and circulate it around the room. When the seasons change, so should the direction of your ceiling fans.
Should my fan be spinning clockwise?
While your fan should spin counterclockwise during the summer months, it needs to spin clockwise during the winter months. Fans should also spin at a low speed so they can pull cool air upward. The gentle updraft pushes warm air, which naturally rises to the ceiling, down along the walls, and back to the floor.