eBay Promoted Listings, also known as sponsored products, are ads with a twist that can help you increase sales and exposure by up to 30%. ... eCommerce sellers can use eBay's Promoted Listings to reach more customers affordably, since you only pay when someone makes a purchase.

What does it mean on eBay when it says sponsored?

We label ads “sponsored” to show buyers that a seller has opted to use a paid service to showcase his or her items in prominent locations on eBay. It's about being transparent while providing the most relevant buying experience.

How do eBay sponsored listings work?

eBay Promoted Listings is a pretty simple advertising scheme. You just choose which items to promote, and how much of the sale price you are willing to pay. ... If a buyer clicks on a promoted item and goes on to buy it, you pay eBay the percentage you set, in addition to the usual final value fee.