A sales process is a predetermined, defined sequence of steps taken to turn a potential lead into a customer. It encompasses every step of the potential customer's sales journey, from initial contact to the closed deal. Every organization that sells a product or service can benefit from defining its sales process.
What are the 7 steps in the sales process?
The 7-step sales process
- Prospecting.
- Preparation.
- Approach.
- Presentation.
- Handling objections.
- Closing.
- Follow-up.
What is the purpose of sales process?
The sales process is geared towards solving the customer's problem with your company's products or services. The objective of this customer service oriented approach is to create an ongoing business relationship with the client that results in recurring revenues.
