Newsworthiness is the term used to describe whether or not a topic is interesting enough for people to want or need to know. It's the first thing the Media Relations team considers before pitching a story or drafting a press release.
How is newsworthiness measured?
Here are a few tips to consider to help you determine if your information or story is newsworthy:
- Impact and Appeal of Story: What is the impact of the information or story? ...
- Proximity: ...
- Prominence: ...
- Timeliness and Relevance: ...
- Novelty: ...
- Human Interest: ...
- A First of it's Kind: ...
- Surprise:
What are the key elements of newsworthiness?
The Seven Elements of Newsworthiness
- 1) Impact. People want to know how a story is going to affect them. ...
- 2) Timeliness. It's called news for a reason—because it's new information. ...
- 3) Proximity. ...
- 4) Human Interest. ...
- 5) Conflict. ...
- 6) The Bizarre. ...
- 7) Celebrity.
