When searching for a service or product online, users are more likely to choose one of the top five suggestions that the search engine shows them. SEO helps you rank higher in search results and garner more visibility online, making potential customers more likely to click over to your site and convert.

What does search engine optimization do?

What is search engine optimization? Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.

What is SEO & Why is it so important?

SEO stands for Search engine optimization. It is a set of rules for optimizing your website so that it can achieve higher rankings in search engines' organic results. ... In addition, following good SEO practices is a great way to increase the quality of a website by making it user-friendly, faster, and easier to navigate.