The marketing orientation or the marketing concept emerged in the 1950s. Characteristics of the marketing orientation: Thorough understanding of the customer's needs, wants and behaviors should be the focal point of all marketing decisions.

Who developed marketing concept?

This was following the management and corporation concepts introduced by Peter Ferdinan Drucker in the mid 50s.

What is the oldest concept of marketing?

The Production Concept.

This concept is the oldest of the concepts in business. It holds that consumers will prefer products that are widely available and inexpensive. ... This orientation makes sense in developing countries, where consumers are more interested in obtaining the product than in its features.