Telemarketing, as it has come to be known, began in the early 1980s.

When was telemarketing first used?

History. The term telemarketing was first used extensively in the late 1970s to describe Bell System communications which related to new uses for the outbound WATS and inbound Toll-free services.

When was the telemarketing Sales Rule created?

First enacted into the federal register in 1995 and amended numerous times since, the Telemarketing Sales Rule (TSR) is the Federal Trade Commission's (FTC) primary document for enforcing telemarketing regulations, particularly the National Do Not Call (DNC) Registry.