Is Attraction A Choice? While you might fall in love with someone based on unconscious subjective, social, or evolutionary factors, that is not to say that love is not a choice, although initial attraction may not be. ... At the end of the day, love is both a feeling and a choice.

What decides attraction?

Physical attractiveness: Research shows that romantic attraction is primarily determined by physical attractiveness. In the early stages of dating, people are more attracted to partners whom they consider to be physically attractive. Men are more likely to value physical attractiveness than are women.

Is it normal to have attraction?

The short answer is yes, according to relationship experts

In fact, it's much more common than you might expect. ... The researchers noted that even in happy, committed, monogamous relationships, attraction to others was normal.