Cost per click (CPC) is a paid advertising term where an advertiser pays a cost to a publisher for every click on an ad. CPC is also called pay per click (PPC). CPC is used to determine costs of showing users ads on search engines, Google Display Network for AdWords, social media platforms and other publishers.

What is effective cost-per-click?

Cost per click (CPC) / effective cost per click (eCPC)

Cost per click (CPC) is the price an advertiser pays to a publisher for each click on their ad. The CPC is calculated with the following formula: CPC = total cost of campaign ÷ number of clicks.

What exactly is CPC?

What is CPC in marketing? The CPC, which stands for pay per click, is the actual price paid each time someone clicks on one of those PPC ads or banners. Most often it is used when advertisers or companies have a specific budget, usually a daily or monthly one.