Pepero Day officially launched in 1997 and in recent years has accounted for a staggering 50% of Lotte's annual profits.

When was Pepero founded?

Legend has it that Pepero Day began in 1994 when middle-school girls in the southern city of Busan decided to give each other Pepero on 11/11 with wishes to become skinny—like the snack stick or the four 1's that make up the date.

What's the difference between Pocky and Pepero?

The biscuit was very similar to Pocky, in terms of texture and crunch. However, the Pepero one seemed to be tastier, with a kind of buttery taste and feel when it has melted in your mouth. As for the chocolate, it was by far the best, with a really satisfying milk chocolate taste to it.