Your Snapchat score will only increase by sending photo and video Snaps! Text messages sent through the Snapchat app do not count. You don't get extra points for sending the same Snap to multiple users. You need to send a unique Snap to get a point.

What makes your snap score go up?

Your Snapchat Snap Score works by combining your overall activity on the app, like how many Snaps you send and receive. Snapchat hasn't revealed how much each action is worth, but the best way to raise your Snap Score is by keeping up streaks.

How much does 1 Snapchat increase your score?

Your snap score increases by one point for every snap that you send, so make snapping your friends a regular part of your day. If you don't use Snapchat for a few days, your first snap after the hiatus will reward you with 6 points.