Ethnography is a type of qualitative research that gathers observations, interviews and documentary data to produce detailed and comprehensive accounts of different social phenomena.

What type of research is ethnographic?

What is ethnographic research? Ethnographic research is a qualitative method where researchers observe and/or interact with a study's participants in their real-life environment. Ethnography was popularised by anthropology, but is used across a wide range of social sciences.

What is ethnographic research method?

Ethnographic methods are a research approach where you look at people in their cultural setting, with the goal of producing a narrative account of that particular culture, against a theoretical backdrop. ... How they interact with one another, and with their social and cultural environment.