Even so, their parent company, Ipsos, is in plenty of reviews and well-regarded in the market research field. We feel confident saying Knowledge Panel is not a scam.

What is the KnowledgePanel?

KnowledgePanel is the oldest and largest probability-based online panel in the U.S.—with about 60,000 members. Our research capability spans all industries from public health to political polling to commercial services and products. We have the most experienced analysts and online panel research team in the industry.

Who owns Knowledgeproof?

Being a subsidiary of the GfK (Growth from Knowledge) company, Knowledge Panel was discovered by two professors working at Stanford University in 1999. Its prime goal has always been to track trends on a national level in areas such as politics, entertainment, economy, healthcare, etc.