DieHard is a brand of automotive battery owned by Advance Auto Parts and sold exclusively at Advance, Carquest and Sears stores. Advance bought the DieHard brand from Sears in December 2019.
Who owns DieHard battery now?
Advance Auto Parts, Inc acquired the DieHard brand on December 23, 2019. DieHard automotive and specialty batteries are now available in over 5,000 Advance Auto Parts and Carquest Auto Parts stores, Sears Auto Centers, and many professional shops.
Did Sears sell off DieHard?
DieHard auto batteries will continue to be sold at Sears and will be available at the auto supply store chain's more than 4,800 stores, according to the release. ... This is not the first brand Sears has sold. In 2017, it sold its 90-year-old Craftsman brand to Stanley Black & Decker for more than $900 million.