Coca-Cola's vision for a broader beverage portfolio includes dairy brand Fairlife, which the company backed last year after reports of animal abuse at one of its suppliers. ... Fairlife will continue to operate as a stand-alone business based in Chicago.

Is Fairlife still abusive?

A Fairlife milk investigation revealed animal abuse at Fair Oaks Farm. ... He took undercover footage of the dairy farm during his few months working there, providing ARM with “undeniable evidence of inherent cruelty subjected daily to dairy cows within industrialized food production systems.”

What did Fairlife do 2021?

A 2-year-old video of alleged animal abuse at a northwest Indiana dairy farm has gone viral again, generating a new wave of social media outrage and renewed calls to boycott Fairlife, a Chicago-based premium milk brand.