What are things to remember when conceptualizing a company logo?
- Purpose of the company or business.
- Target audience.
- Logos of the competition.
- Colors have meaning.
- Fonts reflect personality.
- Sketches are not meant to be perfect.
- Keep it simple.
- Logos should be scalable and versatile.
What are logo concepts?
A logo concept is a simple mockup of a potential logo design. The more concepts you ask for, the more options you have to choose from. After revisions and fine-tuning, one lucky logo concept will become the face of your business.
What are 5 characteristics of a logo?
These five qualities make a logo instantly identifiable, and ensure that when consumers look at it, they'll connect with your brand.
- Simple. Many of the most impactful and successful logos in history are surprisingly simple. ...
- Relevant. ...
- Memorable. ...
- Timeless. ...
- Versatile.
