A feature story is a colorful and pictorial piece of composition which gives stability to constructive public opinion. According to a writer, News Feature is more effective than editorial, more interesting than a column in and more informative than news.

Why is feature writing important?

The purpose of Feature Writing is to make an attempt to connect emotionally with the readers. It serves the purpose of entertaining the readers while informing them. They are however less objective than straight news.

What is the main purpose of a feature story?

32 The purpose of feature writing Features are more in-depth than traditional news stories and go beyond providing the most important facts. The purpose of these stories is to provide a detailed description of a place, person, idea, or organization.