Though many initially balk at the $400 price tag on these plain white sneakers, they soon end up lusting after a pair. Common Projects has that effect on people. The Common Projects Achilles Low retails for $400.

Why are Common Projects expensive?

CPs are made in small runs of expensive leather sourced from a first world country, sewn up by hand in a first world country, and packaged and shipped to be resold in other first world countries. this is the main reason they cost so much.

Is Common Projects a luxury brand?

Common Projects is a luxury footwear brand founded by Prathan Poopat and Flavio Girolami in 2004.