Where do you get testimonials?

HubSpot's definition of testimonial is an "honest endorsement of your product or service." These usually come from customers, colleagues, or peers who have benefited from or experienced success as a result of the work you did for them. But effective testimonials go beyond a simple quote that proclaims your greatness.

Can you buy testimonials?

Yes. Under 15 U.S. Code § 45, the Federal Trade Commission (FTC) has the power to stop and penalize parties “using unfair or deceptive acts or practices in or affecting commerce.” This makes it a crime to break official rules imposed by the FTC. And the FTC forbids the use of fake testimonials.