a buying situation in which an individual or organisation buys goods that have been purchased previously but changes either the supplier or some other element of the previous order.

What is modified rebuy example?

Modified Rebuy is a buying situation in which an individual or organization purchase goods that have been purchased previously but changes either the supplier or some other elements of the previous order. In this the buyer wants to modify product specifications, terms, prices etc.

What is the difference between a straight rebuy and a modified rebuy?

Modified rebuy: situation where the purchaser makes some changes in the order, and it could require some additional analysis or research. Straight rebuy: where the purchaser reorders the same products without looking for information or considering other suppliers.