Nudge Theory is based upon the idea that by shaping the environment, also known as the choice architecture, one can influence the likelihood that one option is chosen over another by individuals.

What is meant by nudge theory?

Nudge theory is a concept in behavioral economics, political theory, and behavioral sciences that proposes positive reinforcement and indirect suggestions as ways to influence the behavior and decision-making of groups or individuals.

How do you use the nudge theory?

Generally speaking, a nudge is a light touch or push, which is used to attract attention or to point someone in the right direction. The Nudge theory is a way of offering small clues that support decision-making. It's not about penalising people financially or limiting their freedom if they don't act in a certain way.