When MacRobertson Chocolates was looking for a new idea for their Children's range, a chocolate mouse was most preferred. Harry Melbourne, who was employed at MacRobertson, knew this would not sell and in 1930 created Freddo Frog.

Is Freddo a frog?

Choc-full of fun, our delicious Cadbury Dairy Milk Freddo is made with fresh milk from British farms, for the perfect frog-shaped treat!

Who invented the Freddo Frog?

Harry Melbourne, who thought up the idea of the chocolate frog named Freddo when he was an 18-year-old, has died aged 94. He was working for confectionary maker MacRobertson Chocolates in 1930 when he told his boss a frog shaped chocolate would be a better seller than one that looked like a mouse.