The misinformation effect occurs when a person's recall of episodic memories becomes less accurate because of post-event information. The misinformation effect has been studied since the mid-1970s.
Who discovered the misinformation?
Although the research of Elizabeth Loftus is the most well known in the area of the misinformation effect, there have also been a few other experiments that successfully demonstrate it. One of these was an experiment in which participants were asked to view a picture of a man's face.
Who proposed the misinformation effect?
3.1 The Misinformation Effect. Research on the misinformation effect has a long and rich history in the human memory literature, beginning with the pioneering work of Loftus (1975; Loftus & Palmer, 1974).