The number of product facings is what's important to manufacturers or product sellers. A company with just one box or can facing consumers on a shelf has only one facing for that brand. Two of the same brand sitting side by side equals two facings. Companies often produce various brands of products.

How are facings calculated?

Method 1 – Calculate The Facings

One of the most precise approaches is to measure the total SKUs on the shelf—yours and your competitors'—and divide by the number of yours. Of course, this takes time and may limit the other activities of sales reps.

What are facings in retail?

Facing (also known as blocking, zoning, leveling, fronting, straightening, rumbling, or conditioning) is a common tool in the retail industry to create the illusion of a perfectly stocked store by pulling all of the products on a display or shelf to the front, as well as down stacking all the canned and stacked items.