Yes, a rebrand can feel like a fresh beginning, but it's not always necessary or beneficial. Just because you don't like your brand's logo doesn't mean you need to scratch everything. As has been well-publicized, a disastrous rebranding can hurt both your reputation and your bottom line.
How do you know if you need a rebrand?
12 Signs It's Time to Rebrand
- Your brand name no longer reflects your brand vision. ...
- You're embarrassed to hand out your business card or website address. ...
- You're failing to differentiate yourself from the competition. ...
- Your brand has become overly complicated or diffuse. ...
- Your business model or strategy has changed.
What is the point of rebranding?
Rebranding is the creation of a new look and feel for an established product or company. The usual goal of rebranding is to influence a customer's perception about a product or service or the company overall by revitalizing the brand and making it seem more modern and relevant to the customer's needs.
