Intermediaries often provide valuable benefits: They make it easier for buyers to find what they need, they help set standards, and they enable comparison shopping—efficiency improvements that keep markets working smoothly. But they can also capture a disproportionate share of the value a company creates.

Why are marketing intermediaries used and why it is important?

Marketing intermediaries work to promote the product through marketing channels, which builds customer relationships and ultimately increases brand loyalty and awareness. The proper development of a marketing plan, promotion and packaging ensures repeat customers and can affect the success or failure of a product.

What is an intermediary and describe it's importance?

Marketing Intermediaries consist of a chain of suppliers that help in effective delivery of products and services from the end of producers to the other end of consumers. ... It may include distributors, whole sellers and retailers, etc.