Light is scattered and bounces off the ice crystals in the snow. The reflected light includes all the colors, which, together, look white. ... And all the colors of light add up to white.

Why is snow white but melts clear?

Snow is actually translucent — or clear — since it's made up of ice crystals. However, due to the way in which those clear crystals reflect light, snow appears white to the human eye.

Why is snow white and fluffy?

The light fluffy snow forms when all layers of the atmosphere are below freezing. because the air is cold, all the way down to the surface, snowflakes don't melt. That allows the individual flakes to stay light and fluffy.