The company that created Froot Loops is The Kellogg Company. Kelloggs is a multinational food-manufacturing company known for producing many famous food and snack products, such as Pringles and Cheez-It. Kelloggs first named the cereal “Fruit Loops” before it was changed to the name Froot Loops that is in use today.

Where did Fruit Loops originate?

Froot Loops is a brand of breakfast cereal produced by Kelloggs and sold in Australia, Canada, New Zealand, the United States, Germany and Latin America as well as South Africa. The cereal pieces come in a variety of bright colors and a blend of artificial fruit flavors. Kellogg's introduced Froot Loops in 1945.

Why was Fruit Loops invented?

Froot Loops came into existence due to the failure of Kellogg's other cereal brand, OKs. These, as Mr Breakfast writes, were an attempt to create bootleg Cheerios (which were made by Kellogg's competitor, General Mills) with the individual pieces shaped as "O"s and "K"s.