Bitly is a legitimate online service that shortens the size of URLs making them easier to share elsewhere. Unfortunately, scammers behind spam text messages and fraud attempts abuse this tool to mask the links to their websites that have just one goal—to steal your money or private information.

Is bit ly trustworthy?

The Google and Bit.ly services are among the most secure, though not so much so that you can confidently click them if the source is unknown.

Is bitly a virus?

Bitly has detected potentially malicious or inappropriate content. The destination link is hidden behind a link shortened through another service. The link may lead to a forgery of another website.