How has new media contributed to globalization?

The mass media are today seen as playing a key role in enhancing globalization, and facilitating cultural exchange and multiple flows of information and images between countries through international news broadcasts, television programming, new technologies, film, and music.

What contributed to the rise of advertising?

Advertising increased dramatically in the United States after 1870 as industrialization expanded the supply of manufactured products to a very large market. In order to profit from this higher rate of production, industry needed to recruit workers as consumers of factory products.