In February 2020, Brandless announced that it would cease operations, citing fierce competition and business model inviability in the direct-to-consumer market. The business laid off 70 staff members (about 90% of the operation at the time), with the remaining employees managing open orders.

When did Brandless go out of business?

The startup abruptly shut down in February. It was originally launched in 2017 under the leadership of CEO Tina Sharkey and cofounder Ido Leffler and had raised $292.5 million in venture capital from investors including the SoftBank Vision Fund.

What went wrong with Brandless?

The brand was losing money because of high shipping costs and product quality control issues, according to the online magazine, protocol, siting an earlier report on The Information site. Brandless increased prices as high as $9 on some items in an effort to make the math work for its business.