Emotive language refers to language designed to target an emotion – positive, negative, sometimes deliberately neutral – and to make the audience respond on an emotional level to the idea or issue being presented.

What is the effect of using emotive language?

The Effect of Emotive Language

When used effectively, emotive language can cause an audience to react in a particular way. This audience manipulation is a type of rhetoric. Consequently, emotive language can cause an audience to take action or to argue with the speaker.

How is emotive language used in persuasive text?

Emotive language attempts to persuade the audience to agree with someone's point of view by creating an emotional reaction. Words are used to evoke an emotional response from someone, like anger, joy or sadness.