Beguiling is an adjective that means "highly attractive and tempting," like the beguiling model/actress on the cover of a celebrity magazine. Beguiling is often used to describe a person, like a beautiful girl, but can also be used when referring to a place or an inanimate object, like an Italian sports car.

What does it mean if someone is beguiling?

: agreeably or charmingly attractive or pleasing a beguiling manner a beguiling aroma …

Is beguiling a negative word?

Beguile is often used in a negative way to refer to the act of deceiving people. But it's also commonly used to refer to a positive kind of charming. Polly Toynbee wisdom: "Never be beguiled by false promises of simplicity, because people's circumstances don't come in one size".